23 June, 2012

New Media

今晚看了一段YTF的访问让我觉得,如果新加坡的市场也有这样的发展观念,那该多好。



Andrew Garcia: YTF is about different varieties of talent, and we just put all that talent, what we do, into an album.

新加坡的市场起步似乎总是比较开放‘乐观’的,但随着趋势形成和成功例子出现,人们似乎就失去了尝试和蜕变的勇气。就连博客也一样,发展到巅峰后似乎就无法更上一层楼,只是继续栽培那一小批人才。

随着发展,当某些人走出自己的路后,所谓的市场就认定那些走过的道路,反而忘了去拓展新的市场和资源。

Interviewer: Lately I've been seeing a lot of YouTube celebrities getting together, working together, why is that?

Ryan Higa: Because we are all friends. We all think that the YouTube community is one community, and we shouldn't be going against each other, we should be working towards the same cause. It should be new media, new media is a team.

新加坡市场小固然是无法改变的限制,但真正让市场如死水的莫过于自私。讲究太多的全权,所以在一个公司签合约就不能出现在所谓‘敌队’的活动/平台,搞到大家井水不犯河水,每个小公司推出的都是自己的演员,节目看来看去也就没啥惊喜了。