As the London Olympic draws near, relevant news are appearing on my social media feeds and google search more frequently.
However, I seem to be hearing more bad news than good, and one of it seems to be commercialization.
London Olympics Brand Police: Drawing the line
For what they call a protection of branding, a cafe named Olympics had to change its name, a group of knitters have to change their competition name so that it doesn't relate to the Olympic games, and no competitors products of sponsors are allowed in certain places.
What I don't understand is that the organizers are often talking about involving the public during the Olympics season, including the UK that had pledged to involve 2 million people in exercising before the opening ceremony. At the end of the day, however, the only Olympics influence on the people are a more crowded city, increasingly strained traffic conditions, more rules and more bans.
Cabbies ban from Olympic lanes make business impossible
UK fails to let 2 million people get active before opening ceremony
Do you want participation, or do you want distance?
I think it's clear to us that the athletes dream is as far from as as the celebrity dream, so it doesn't excite me to see them professional athletes compete. People only seem to be concern about who sponsors the athletes, what medal is he going to attain for his country, etc. How could we relate to that?
The brand police wants the businesses to draw a line from the approved Olympics branding. In other words, if you put what they're doing in the local National Day context, we can take part in NDP events, but we can't express our love for the nation in our own ways, we cannot do anything in relation to National Day, and any brand name that relates to Singapore has to be renamed.
Does that make sense to you?